Case study | Electronic anc commerce TBUS610


Please read the Wall Street Journal case study as posted .   (each questions with  380 words+-10% overall reports is 1500 words)

Answer should be based on case study and not just copying from other sides.   A minimum of 5, 6 references for the total paper. Use the Harvard referencing method.

NOte: Answer all 4 questions relating to the case study. 



Q1. What were Wall Street Journal’s objectives in redesigning its e-commerce presence? Q2. What considerations unique to the newspaper business were involved? 

Q3. What did Wall Street Journal do to meet the needs of mobile device users? 

Q4. What advantages do pure digital news sites have over print newspapers? What advantages traditional newspapers have over pure digital news sites?


Approximately 250 words